Founder’s Story
Philippa Demase
Director
Founder Philippa Demase had a dream of sharing her love of art with everybody. Having been an avid collector for years, she was always amazed how most galleries failed to make her feel welcome or wanted. You’d be lucky if they even got up from behind their desk when you walked in the door!
She wondered why the industry was so closed off, and dreamed of a friendly and inviting place free from judgment... where you can find beautiful, affordable, original art without the stress.
And so her passion grew into a healthy obsession.
When the family moved to Balwyn North, one thing that stood out to Philippa was that the homes of neighbours and friends she visited were beautifully architecturally appointed and interior designed, but without an art collection to match. She wondered how this was possible! It was then, she decided she wanted to share her love affair of art with friends – so started gathering art she liked on a very basic website. The big turning point was when an opportunity for a pop-up space in Prahran became available and she jumped at the chance, beginning the collection and exhibitions Art to Art is now known for.
That was back in 2016 and to date Art to Art now represents over 80 Australian artists with whom wonderful long relationships have been created, with group exhibitions throughout the year at the home based gallery in Balwyn North as well as exhibitions in Sydney, Melbourne and Brisbane at the Affordable Art Fairs. Art to Art is the only Australian gallery that creates comprehensive exhibition catalogues to show how art can transform any space and was the first to offer Art In Situs.
Our collectors include buyers that have never bought original art before to experienced collectors, interior designers, stylists, home owners and artlovers, locally and abroad.
We love to support up-and-coming Australian talent with our annual Unearthed Art Prize, now in its 6th year, as well as supporting our chosen charitable foundations which include Starlight Children’s Foundation and CATA (Creative Art Therapy Australia).
We know well the feeling and thrill of finding that right piece, connecting people with art and creating curated home galleries.
“Whether you’ve just started your art journey or you’re well on your way to building your collection, we’ve got incredible, original Australian artworks you’ll fall in love with.”
We hope we can guide you on your art journey no matter what stage you are at, help you to find art you’ll love forever while connecting with our artloving community.
We care about what’s on the walls in your home, we welcome you to chat to us about your vision.