Navigating the Secondary Art Market: Art to Art Gallery and Website

Navigating the Secondary Art Market: Art to Art Gallery and Website

Posted on 18 Dec 2023

You don’t have to be the first to purchase an artwork to benefit. While the primary art market involves pieces that have never been sold, the secondary art market focuses on previously bought and sold work.

Far from a negative, the secondary art market gives collectors an even greater range of artworks to consider, with amazing pieces making their way back onto the art market for you to find! Plus you’ll have the chance to learn more about each artwork’s history and significance.

To help you understand what makes the secondary art market special, we’ve delved into its key advantages below and how it can help you create your ideal collection.

How the secondary art market benefits buying and selling

If you’re ready to buy or sell art, there’s no reason to overlook the secondary art market. While you likely won’t deal with the artists directly, this approach offers incredible benefits that help you secure the piece or price you want.

Informed purchasing

When you purchase art on the primary market, outside of the artist’s reputation, you can’t predict how the piece will increase in value. However, as pieces on the secondary art market have already been purchased previously, you’ll have far more information, ranging from the owner’s history to previous purchase prices. This extra context is crucial for determining the value of a piece on the secondary art market and whether you’re getting a good deal.

Find great value

The detailed information on the secondary art market makes it possible to find great value when buying art. For example, depending on the price increase from the primary sale to when it’s put on the market again, you might determine that a specific artwork is undervalued. For skilled collectors with confidence in their eye for potential and foresight into market shifts, the secondary art market presents endless opportunities to make wise investments.

Work new and old

Most pieces available on the primary art market are new, contemporary works. However, for collectors looking to purchase pieces from renowned artists or earlier art movements, the secondary art market is where you can find far greater diversity. With sellers using the secondary art market to downsize their collections or to capitalise on price gains, it offers buyers opportunities to acquire pieces they might not otherwise be able to access.

Explore Art to Art’s Secondary Market

Art to Art is home to a remarkable stable of Australian artists producing the full spectrum of original, affordable and contemporary artworks. However, it’s also home to a thriving secondary art market, featuring pieces from both enduring and more recent, but no less impressive, names.

Right now, you can find incredible pieces, like Tom Alberts’ ‘Study for Pad’. Based in Melbourne, Alberts has been the recipient of numerous high-profile awards, while his work is held in many of Australia’s most prominent art galleries.

Also on Art to Art, you can find Jai Vasicek’s ‘Blue Sky’. Despite his young age, the artist has quickly established himself as one of Australia’s most in-demand practitioners. His work draws fascinating links between cultures while fusing classical and modern design elements.

Browse Beautiful Artwork Today

To view exceptional artwork from many of Australia’s top emerging and established artists, head to Art to Art’s Melbourne-based gallery at 130 Bulleen Road, Balwyn North. Plus, you can shop our collection online before deciding on the perfect piece for your home. Get in touch with our friendly team today to learn more.

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